Job Summary
Reporting to the President of the Sorenson Enterprise, the Director, Enterprise Marketing is responsible for collaborating with the Enterprise business segments, Product, and Marketing to uncover insights developing marketing strategies for existing and new customers. This position will oversee and grow marketing impact by identifying revenue opportunities among established customers, agencies, partners, alliances, and government entities through campaign and messaging strategies. This position will identify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, profit-and-loss projections, and expenditures. The successful candidate will understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for the Enterprise team. This leader will be a key partner for the development of GTM strategies that complement account strategies for the direct sales force. This leader will accelerate the division's hyper-growth trajectory to deliver a multi-billion-dollar global revenue stream. The successful candidate will be a seasoned leader in the Marketing industry with expertise in communications for targeted growth and awareness of best-in-class technology solutions into Fortune 1000, Midmarket, SMB, and key institutional customers. Experience with innovative campaigns, communications strategies, and lead generation programs, analysis, and reporting are critical for this position. The successful candidate must be an outstanding leader of people; capable of managing multiple complex digital initiatives and remote teams with a "hands on" player-coach style that affords a high degree of personal interaction with the process. This leader must also have an entrepreneurial approach and urgency to match their commercial aptitude.
Location: Remote and hybrid opportunities available.
Essential Duties and Responsibilities
Supervisory Responsibility
This position has no supervisory responsibilities.
Travel Requirements
Travel Requirements: Less than 25%
Education
Minimum: 4 Year / Bachelors degree in Marketing, Business, or related field
Experience
Minimum Years of Experience:
Knowledge, Skills, and Abilities
Working Conditions and Physical Requirements
Disclaimer
This position has access to highly confidential, sensitive information relating to the employees, customers, and technologies of Sorenson Communications. It is essential that applicant possess the requisite integrity to maintain the information in strictest confidence.
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Equal Employment Opportunity: Sorenson Communications is an EOE, Disability/Age Employer.
Company Summary
Our Mission...Harnessing the power of language, we connect diverse people and enrich the human experience.
Our Vision...To provide global language services that expand opportunities, nurture belonging, and empower the world to connect beyond words.
As one of the world's leading language services providers, Sorenson combines patented technology with human-centric solutions. We strive to increase diversity, equity, inclusion, and accessibility for underrepresented people through communication solutions for all: call captioning and video relay services, over-video and in-person sign language and spoken language interpreting, translation, real-time captioning, and post-production language services.
Sorenson's impact vision and plan extends to supporting employment opportunities for diverse employees, customers, and communities. As a minority-owned company, we are committed to expanding opportunities for underserved communities while promoting an inclusive workplace for our own employees.